Frequently asked questions
Your questions deserve
clear answers
Everything you need to know before building your community.
What does a community add to what I am already doing?
Communities add a new, more powerful way of connecting brands and industries with people. It is a strategic add-on that fits into what your brand, industry, organisation or project already does, to build more direct, continuous and relevant relationships.
How is it different from campaigns, paid media or influencer content?
Campaigns end, paid media switches off and an influencer’s reach happens on someone else’s platform. A community makes every action build something of your own: bonds, knowledge, members, advocates and learning that stay and grow over time.
What changes when we stop thinking in audiences and start thinking in communities?
We stop grouping people only by their characteristics and start understanding what connects them. Their interests, tensions, behaviours and motivations become the starting point for building more relevant relationships.
How do we go from an audience to understanding who people really are?
We build archetypes and islands of interest that let us detect profiles, shared interests, tensions and opportunities. That is how we move from looking at large segments to understanding concrete groups and what drives them.
How does a community get people to take part more, and better?
We start from their real interests and frictions. From there we design content, experiences, conversations and value propositions that give them concrete reasons to take part, come back and build alongside the community.
Where exactly does a community like the ones Taquion proposes live?
Wherever it makes sense for its members. It can combine WhatsApp, newsletters, social media, content, gatherings, experiences, platforms and spaces of its own. We do not pick the channel first: we design the ecosystem around people.
How do we know what is happening in a community and what documents it shares?
Every community has a custom dashboard that brings together its main indicators, conversations, content, learning and documents. One place to understand what is happening, measure, decide and act.
What do I concretely get from developing a community for my brand or industry?
An asset of your own that accumulates value: members, information, advocates, bonds, knowledge and a roadmap. What is built does not disappear when an action ends — it stays available to learn from, decide with and keep growing.
Can we identify every person who interacts with my community?
Not all of them need to be identified. We work with named profiles, where there is a direct relationship with members or advocates, and unnamed profiles, which let us understand interests, behaviours and conversations. Both build knowledge.
Are all communities built the same way?
No. Every brand, industry, organisation or project has a different starting point, goals and people. That is why we define a shared destination but design the engines, spaces, content, experiences and growth paths of each community to measure.
More questions?
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Let us talk in depth about your community
and make it real together.