We build communities.
Not audiences.

Why communities exist

77%

People no longer listen
to anyone unlike them

of Argentines doubt or are unwilling to trust someone who thinks, lives or solves problems differently from them.

Edelman Trust Barometer 2026 · Argentina

A message aimed at everyone gets through no wall at all. To be heard, you have to be inside.

0%

What you spend on
campaigns does not stay

Ad spend ends when the budget ends. The followers you got through an influencer belong to the influencer. The audience you rented on a platform belongs to the platform.

A community is the only thing left once you switch the spending off.

That is why we do not build campaigns.

We build the place where those people are already gathering,
and we turn it into an asset the brand owns.

What you get

Six assets that are worth more every month

  • Community Intelligence

    Knowledge

    You know what your community thinks, with evidence.

    • Monthly intelligence report
    • How the topics of conversation evolve
    • Emerging interests and concerns
    • Opportunities and risks
    • Identified voices
  • Community Engagement

    Relationship

    Your audience stops being passive.

    • Running the channels and the spaces
    • Participation programmes
    • Onboarding new members
    • Ambassadors
    • Loyalty indicators
  • Community Influence

    Reputation

    You have your own voice where you used to rent space.

    • Monthly editorial plan
    • Podcast
    • Video and clips
    • Social
    • Newsletter and WhatsApp
    • Event coverage
  • Community Activation

    Mobilisation

    The community does things, it does not just watch.

    • Participation campaigns
    • Open calls
    • In-person and online events
    • Partnerships
    • Impact measured action by action
  • Community Growth

    Growth

    The asset is worth more every month.

    • Growth strategy
    • Acquisition and referrals
    • Segmentation
    • Retention metrics
    • How the value evolves
  • Executive Decision Report

    Decisions

    Every month you get what to do, not only what happened.

    • Executive dashboard
    • KPIs for the period
    • What we learned
    • Risks and opportunities
    • Prioritised action plan

Every month you get a diagnosis of your community and a road map for the next cycle.

When you see it

Month 1–2

Understanding

We detect interests and frictions to define the archetypes the community is made of.

The system is up and running.

Month 3–4

Activation

We launch the storytelling, activate the first content and open the spaces where the community starts to meet.

The community comes alive.

Month 5–6

Consolidation

The bonds strengthen through spontaneous conversation and participation starts to hold on its own.

The community gains traction.

Month 7–9

Growth

New members join, we widen the formats and we generate a continuous cycle of learning.

The community matures and scales.

How it sustains itself

There is no single model. Each community finds the way of sustaining itself that best fits its growth.

Cases

What we detected, what we built,
what happened next

Launch deck for the Cortado en Jarrito community: two people talking on a Buenos Aires street, with the claim "Todos tenemos una historia para contar".
Content strategy deck for the El Enjambre community, by Comunidad.IA: a portrait on a blue background listing concepts, editorial pillars and calendar.
caso-31600×900Real work from the project. Never stock

Pending material approved by the client. We do not publish cases without a verifiable name and result.

Some of the brands that trust us

  • Coca-Cola
  • YPF
  • Pfizer
  • Mercado Pago
  • Naciones Unidas
  • BID
  • Buenos Aires Ciudad
  • Banco Ciudad
  • Banco Nación
  • Bind
  • Nave
  • Cámara Argentina Fintech
  • CAEM
  • Aerolíneas Argentinas
  • Correo Argentino
  • Lotería de la Ciudad
  • Boca Juniors
  • Fundación Andreani
  • Ministerio de Ambiente y Desarrollo Sostenible
  • Conexión San Luis
  • La Pampa
  • Salta
  • Parque de la Costa
  • Temaikèn
  • Grupo Atlántida
  • Froneri
  • WOM
  • BDO
  • ITBA
  • UAI
  • CEC Buenos Aires
  • Fenix
  • Farmapay
  • WeCover
Three people around a campfire, in the faceted line of La Comunidad

La Comunidad

Pull up to the fire.

Join the community that reads the world through people, not through algorithms.

Taquión is also a community: a podcast hosted by Sergio Doval, a WhatsApp group and gatherings with people from every vertical.

What we talk about

  • The feeling before the job title
  • Who shaped you
  • How your people used to gather
  • The islands of your world
  • Bringing together without shutting in
  • Who is there when it goes wrong

A conversation, not an interview. 45 to 60 minutes, nothing to prepare.

We used to build communities to survive,
today we need them to grow