of Argentines do not trust.
Edelman Trust BarometerArgentina 2026
A message aimed at everyone no longer gets through the wall. To be heard, you have to be inside the house.
of what you put into campaigns is lost.
A community is the only thing that guarantees permanence once you switch the spending off.
We build communities with multiple touchpoints where people can get involved the way they like.
Starting point
Before producing the first piece, we work out who this community exists for, and why. That strategic agreement is the base of everything.
We define Archetypes out of shared interests and real frictions.
We define where the community lives and what makes its members recognise one another.
We define the mother metric and the goal that guides the growth of the community.
We define what we are going to talk about, how, and which subjects we will not touch.
We consolidate the definitions into a strategic map that sets the course.
System at work
Once the destination is set, we switch on a series of spaces that work connected to build, measure and grow the community.
What is being talked about, and who is doing the talking.
What we produce, how it travels and which audiences we reach.
Who the members are and how the bond evolves.
What happens when the community meets the real world.
How the community grows, what it costs and how long it lasts.
What we learn and what we do next.
Tailored dashboard
Every community gets a dashboard built to the size and needs of each project, brand or industry. A tool that helps us understand, decide and act on information that is more real than ever.
Sample community dashboard: conversations, trending topics, sentiment, reach, content, audience and alerts.
From strategy to action
MONTH 1
We build archetypes, identify tensions, detect opportunities and define the community's storytelling.
Deliverables
MONTH 2
We define the value proposition, the rules of participation, the identity, the tone and the experience for each member.
Deliverables
MONTH 3
We develop the landing page, the WhatsApp channel, the newsletter and the digital ecosystem where the community will live.
Deliverables
MONTH 4
We design the editorial plan and produce content for social, podcast, newsletter and formats of our own.
Deliverables
MONTH 5
We introduce the community to the public, switch on the first content and spark the first conversations.
Deliverables
MONTH 6
We run events, dynamics, alliances and experiences to encourage interaction and consolidate the bond.
Deliverables
MONTH 7
We scale organic and paid media, organise the information in the CRM and optimise performance.
Deliverables
MONTH 8
We read performance, adjust the journeys and double down on whatever works best.
Deliverables
MONTH 9
We consolidate the growth, the community adds new members and the system keeps optimising itself.
Deliverables
An asset of your own
A community accumulates members, bonds, knowledge and learnings. Everything we build adds value and stays in the hands of the brand.
A community of your own that lets us detect interests, frictions and behaviours so we can connect better.
You get
An ecosystem where people do not just receive messages: they take part, they come back and they build strong bonds.
You get
Every piece of content, event, conversation and peso invested feeds something that stays and grows more valuable over time.
You get
Investment that builds
Every investment adds knowledge, bonds and learning to an asset of your own that grows over time.
We stop communicating to everyone and concentrate the investment on the people who really matter.
The community works as a continuous laboratory to test, learn and adjust ideas, products and messages.
Every investment stops ending in an impact and starts adding audience, information and bonds to an asset of your own.
An asset of great value that is yours and stays with you.
A loyal base and real relationships.
A record of your own, of data and learnings.
A network of your own, of engaged profiles.
A defined path to keep growing.
Investment models
The investment can come from the brand, from its members, or from an ecosystem of players who share a single interest.
The organisation drives and funds the community as a strategic asset of its own that it can act on.
People get access to experiences or benefits through a participation model.
Several brands share the investment when they build value for one and the same community.
Every community has its own tailored way of funding its growth.
Success stories
Coming soon
Coca-Cola
YPF
Pfizer
Mercado Pago
Naciones Unidas
BID
Buenos Aires Ciudad
Banco Ciudad
Banco Nación
Bind
Nave
Cámara Argentina Fintech
CAEM
Aerolíneas Argentinas
Correo Argentino
Lotería de la Ciudad
Boca Juniors
Fundación Andreani
Ministerio de Ambiente y Desarrollo Sostenible
Conexión San Luis
La Pampa
Salta
Parque de la Costa
Temaikèn
Grupo Atlántida
Froneri
WOM
BDO
ITBA
UAI
CEC Buenos Aires
Fenix
Farmapay
WeCoverGet to know our own community.
Discover
Pull up to the fire. Pull up to La Comunidad.
The first community was born around a fire. Thousands of years later we are still after the same thing: somewhere to share stories, understand what is going on and feel that we belong.
Taquión is also a community: discover a podcast hosted by Sergio Doval, join the WhatsApp channel and take part in gatherings with people from every vertical.
Visit La ComunidadWe used to build communities to survive,
today we need them to grow
